Is Affiliate Marketing Really Saturated?

A lot of people think that affiliate marketing is saturated, and if you’re just starting out, then it would almost seem that way.

Everyone is competing for the same ten spots in the search engines for the most trafficked keyword phrases.

Everyone is vying for their own piece-of-the-pie.

And if you think about it, if this was your business model, like it is for most NEW affiliate marketers, then the market place would seem to be completely saturated.

But with a little bit of “know-how” you can effectively dodge the competitive rush and opt for an easier path.

In all markets, whether it be online or offline, there are still niches that convert at an extremely high rate, but have little traffic.

A lot of people think that you have to chose a keyword phrase that has a high volume of searches in order for you to make money, but that is not the case.

Most top affiliates have a handful of keyword phrases that are responsible for the majority of their income. Some keyword phrases may have a high volume, while others have a medium to low volume, but convert at a higher rate.

The key therefore is finding the keyword phrases that will make the most difference to your business.

So while most new affiliate marketers are competing for the top ten spots in the serps, other, more knowledgeable affiliate marketers are cleaning up in the niches that have little to no competition.

So the question is, how do you find the highest converting keywords to go after?

An the simple answer is, using a good keyword tool.

Finding the right keyword phrase to go after can be the difference of you making money or not – quite literally.

So How Do you Go About Finding Such Keyword Phrases?

You simply categorize your keyword phrases.

These categories are defined by the mindset of the person typing the keyword into the search engines.

What this means is that for every keyword phrase the person typing it into the search engine is searching for answers based on that term, and it is your job to understand, based on the query what they are thinking about.

Doing this gives you insight into their thought patterns helping you to determine what they’re looking for.

Once you understand what they’re looking for, then it’s a case of providing the answer to their query.

Every search is performed with an intention in mind, for some it’s to accumulate enough data so that they can make an informed decision, and for others, they have already completed this phrase and are comparing what’s available in the marketplace of what they want before making a buying decision, and finally there’s the person who has done all of their home work and is looking to make a purchase.

The ones who are at the end of the buying cycle, who are ready to purchase are the ones to focus on as they will convert at the highest rate.

Therefore even if you only have 20 – 30 searches per month, there is a higher chance of you making money given they’re ready to purchase.